The Adventure

Branding + Identity

This is a comprehensive branding for Ringling College of Art + Design’s Motion Design conference Future Proof 2024.

The concept is that an artist is immersed in his creative world. Every flash of an idea is a star waiting to be illuminated. Believe in yourself and don’t stop imagining boldly, creating has meaning all by itself.

The animation includes three different styles: graphic, illustration, and collage. This style variation shows the artist moving through different environments in the imaginary world.

Designed & animated by Olive Mei and Yuki Li.

Style Frames

Process

Transition from flower to the butterfly.

Bird soaring in the sky.

Full scene of the flower field.

Styleframe explorations.