The Adventure
Branding + Identity
This is a comprehensive branding for Ringling College of Art + Design’s Motion Design conference Future Proof 2024.
The concept is that an artist is immersed in his creative world. Every flash of an idea is a star waiting to be illuminated. Believe in yourself and don’t stop imagining boldly, creating has meaning all by itself.
The animation includes three different styles: graphic, illustration, and collage. This style variation shows the artist moving through different environments in the imaginary world.
Designed & animated by Olive Mei and Yuki Li.
Style Frames


















Process
Transition from flower to the butterfly.
Bird soaring in the sky.
Full scene of the flower field.
Styleframe explorations.